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Monday, May 12, 2008

Thoughts on the song "Funeral" by Band of Horses being Featured in an Advertisement for SUVs

1.

Taste is simply taste; it is individual, personal, we all have a right to it.

2.

Point 1 is not correct. Taste is dictated by: culture, history, age, sub-culture, social setting, etc. Take it as a normative statement. I desire my taste in (art, music, food, drink, literature, cinema) to reflect only that which moves me to (joy, wonder, passion) uninfluenced by anything but the dictates of my own senses.

3.

"I would not mind having more money than I have, nor would I mind if I acquired this money through the creation of art." The preceding statement is the underlying agreement of this conversation.

4.

Entering into an arrangement of support with those who participate massively immoral practices is immoral.

5.

Morality, for the sake of this conversation, refers not to acts of kindness or unkindness between individuals, but acts which massively affect the society/culture/a society/the world as a whole.

6.

The purpose of advertising is to create in individual human minds the desire for a product that did not exist before, thus justifying a) the production of that product and b) the purchase of that product.

7.

Participation in televised advertising, whereby honed and tested techniques are broadcast from a central point into the homes and then, yes, the brains, of millions, for the sake of constructing a desire, amounts to participation in mass mind-control.

8.

The car culture is one of the most massively destructive aspects of contemporary industrial civilization. One of the means of its perpetuation is advertisements used to convince/manipulate the citizenry into perpetuating it. Participation in its perpetuation is massively immoral.

9.

Therefore: I am (1) content to enjoy Band of Horses' music; however, I will not purchase it nor will I pay to see them perform in concert (4).

Next: Thoughts on the structure of the concert.

1 comment:

A Rat in the Walls said...

p.s. I know that commercial actually came out a year ago, but I only decided to think about it last night as I was up late looking for new music, thinking about "indie rock."